Why Japanese Man Choose Sustainable Fashion

Sustainable-fashion-japan.jpg

Konnichiwa(^^)

I’ve talked a bit about why I’m writing about sustainable issues on my page. In this article, I would like to talk more specifically about why I choose sustainable fashion Choices.

Why Japanese Man Choose Sustainable Fashion

Feel Strange

After studying the fashion business, I had worked for several companies as a sales staff in clothing stores. The topic I’m going to talk about is more than 10 years old, so I think some aspects have been greatly improved now. First of all, I remember selling a lot of products back then.

Sustainable-fashion-japan.jpg

Sustainable-fashion-japan.jpg

Sustainable-fashion-japan.jpg

Sustainable-fashion-japan.jpg

At that time, social networking services did not exist, and one of the important sales strategies was to collaborate with fashion magazines.

Sustainable-fashion-japan.jpg

Sustainable-fashion-japan.jpg

Also, Shibuya, one of the most famous fashion districts in Japan, was always crowded with shoppers. This is probably still true today. While items worn by celebrities in dramas were quickly sold out, you can imagine what would happen to the rest of the products. Not every item sells, and yet new items keep coming in one after the other.

I spent more time trying to store products than I did serving customers. I’m sure many of these problems have now been solved with the development of technology. And if sales were poor, our bosses would be in a bad mood, and the vicious cycle repeats. Don’t you come across this kind of issue in every profession? We often say include me

It’s just the way it is, it can’t be helped.

I felt strange when I heard this.

After my experience in sales, my next workplace was for a wholesale manufacturer that sold products to stores. I wanted to learn more about the relationship between stores and wholesalers. As a salesperson, I went around the stores to listen to the opinions and ideas of the sales staff. Since I was also a sales staff, I could agree with their opinions.

The most common standpoint of those store’s employees was that there were too many new products and (that) they could not manage them. As a result, a lot of time was wasted. It was the same thing I had thought before.

Sustainable-fashion-japan.jpg

Sustainable-fashion-japan.jpg

And we, as wholesalers, couldn’t keep a lot of products in the warehouse forever, so we had to send them to the stores. Also, generally speaking  factories don’t accept small-lot production either, because it’s not good for business. That’s why manufacturers and wholesalers have to ask factories to place large orders. It’s a very complicated issue and not easy to explain.

But the most important thing is –  who wants it?

Do the stores and customers really want it? We all know that this is not a problem limited to the fashion industry, don’t we? I realized that these things would be repeated without end in the future.

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Sustainable-fashion-japan.jpg

So I left the fashion industry.

 

Action

I am not going to criticize the fashion industry because I respect it greatly.

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Sustainable-fashion-japan.jpg

While working with my colleagues and bosses, I learned a lot about taking care of my clothing items, choosing good quality ones, and looking out for vintage and second-hand items.

Sustainable-fashion-japan.jpg

Sustainable-fashion-japan.jpg

I’m just sharing those lessons as well as my personal opinion here.  I also want to share about Japanese fashion with people all over the world. That’s why I’m writing in English. And let’s not forget about the negative impact of the fashion industry on the environment.

Again, this is a complex issue that is not going to change anytime soon.

However, we should not leave the future of these problems to the government or large corporations, but each one of us should take some action.

The first thing I did was stop join making and selling new clothes myself. Also, I am satisfied with what I have (second-hand clothes and my own wardrobe) and I enjoy dressing in my own way.

I believe that if even one more person does so, the environment will change for the better. Why don’t you take action to help the environment while enjoying fashion?

Sustainable-fashion-japan.jpg

Sustainable-fashion-japan.jpg

So, let me know what you think about this. I appreciate you taking the time out to read this blog.

Arigatou-gozaimasu.  (^^)v

Taka

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