Today I would like to share with you something about “select shops”, which are an essential part of Japanese fashion. They are one of Japan’s leading clothing stores that continue to present us fashion trends from abroad, especially from Western culture.
WHAT ARE “SELECT SHOPS” IN JAPAN?
What are select shops?
We can go to select shops to buy business clothes, wedding clothes, everyday clothes, and even children’s clothes. Due to the strong influence of Western fashion, select shops have recently opened restaurant and drinking coffee is available inside the clothing stores.
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This trend has become even stronger after World War 2. When the CEOs of select shops were young, they admired the US lifestyle, the military bases in Japan, and the clothes they wore, so they learned a lot from them. After that, they started small businesses selling American clothes. Now, here they are.
For us, the prices inside select stores are rather high. For example, their original products with their store name on them are priced at 50 dollars for T-shirts, 100 dollars for pants and shirts, and 300 dollars for jackets. These are average prices. In addition, the prices of items purchased from both domestic and foreign markets are more than doubled. In general, their target is office workers, and today, the target is even more subdivided. These stores often offer urban style suggestions which Japanese people also admire.
Sales strategy
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Select shops can be found in every major city in Japan. In Tokyo, where I live, these stores can be found in a station building called “LUMINE”. This building is one of the select shop’s key business strategies because it is directly connected to the most important stations in Tokyo.
I also think it is important for them to open stores in Shibuya, the city of young people. In particular, their flagship stores are concentrated in the “Jinnan” area of Shibuya. If you go there, you’ll understand what they want to say not only because of the clothes they sell but also because of the interior and exterior display of their shops.
Lastly, they also put a lot of effort into customer service. This is something that the Japanese do best. They know what the customer wants and make suggestions quickly. Their customer service is always sincere.
In a fashion industry full of similar clothes, they aim to stand out from their competitors by using customer service skills.
SDGs and select shops
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Currently, they have already endorsed the SDGs(Sustainable Development Goals), which has a variety of goals, but as fashion industry, they need to raise awareness about environmentally friendly production methods and recycling.
Their current activities include collecting clothing for free and making it into recycled clothing and selling products made from organic cotton.
To be honest, these are small actions, but they are important, to help us preserve our planet. Also, since they have been leading Japanese fashion for a long time, we can be sure they will also propose these actions in a cool way.
And that is why I want to support them.
Below are some links that some of Japan’s leading amazing select shops.
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