Sustainable Fashion Brand Essential For Japanese Winters







In this article, I would like to share with you what you should wear if you are going to spend the winter in Japan. By the way, it rarely snows where I live in Tokyo, but there are some heavy snowfall areas in Japan, so let me briefly explain about them.

I hope this information will be useful to you, especially if you live in a country where it doesn’t snow.


Sustainable Fashion Brand Essential For Japanese Winters


UNIQLO is probably the most indispensable fashion brand for winter in Japan. This is because Japanese people, myself included, often wear HEATTECH, a heat-retaining underwear in winter, and the company is committed to sustainability, especially in its down jackets.
In addition, the company releases collaborative items with domestic and international fashion designers every season, and its recent collaboration with the world-famous Jil Sander has become a hot topic.

2.The North Face



The North Face. Despite its high price tag, North Face is very popular among young people of all genders, and you can often see people wearing down jackets, especially in winter. One of the most popular features is that they are lightweight, functional, and convenient even in bad weather conditions. Used clothes that are in excellent condition are also available in large quantities in second-hand stores or thrift shops, so I personally don’t think it is necessary to buy them new. They are also working on sustainability. Very interestingly, even if the clothes are from other brands, they collect them and recycle or donate them, regardless of their condition. It’s a very cool company.


This brand has become very popular in recent years. After all, the percentage of men who wear it is high, but there are also women in the fashion industry who wear this brand. You can also find it in any high fashion clothing store. This jacket has a water repellent finish with oil on the fabric, but it can feel cold in areas where it snows, so many people wear a vest inside. If you have one of these jackets, you can wear it for a very long time, and I think it is safe to say that it is a sustainable brand because they offer a maintenance service for a fee.

Climate of Japan

The climate of the Japanese archipelago varies from region to region due to its north-south extension, and the influence of monsoons and ocean currents.

Most of the islands belong to the temperate zone, and the four seasons are clearly distinguished, so when the seasons change, we often have trouble deciding what to wear.

Also, because of the high mountain ranges in the Japanese archipelago, winters are often cloudy, snowy, or rainy on the Sea of Japan side, while sunny days are more common on the Pacific side.




By the way, it rarely snows in Tokyo, where I live, but there are some heavy snowfall areas in Japan. As a side note, I grew up in these snowy areas, so I don’t mind the cold at all.(^^)v

What Japanese people are wearing by area



Everyone feels the cold differently, but what I’m about to share with you, by area, about what Japanese people generally wear in winter.

Snowy area

People tend to wear long down jackets, normally they wear the Gore-Tex material because it can withstand cold weather and the heavy snowfall weather too. You might want to wear jackets or warm clothes that are lightweight, warm, and waterproof jackets as well as jackets that have more functions on them such as more pockets which could be seen as really useful.

so, I would suggest wearing an outdoor brand. A benefit of wearing this type of jacket is that you do not have to wear many layers of clothing, as these jackets are warm enough.

Lastly, be careful not to slip on the icy ground!!

Areas near Tokyo

Dressing in Tokyo will be a lot more stylish as it rarely snows, so for instance, people could wear fashionable convertible collar coats or trench coats that are often worn over a suit for work. It is also common to wear a thin down vest, or a turtleneck sweater, a hoodie that is comfy. These items can all be worn under the coat.

Also, these areas seldom get snow, so you can wear sneakers. Anyway, just wear what you like and have fun dressing up!

For example, Okinawa 

The climate here is so warm all year round that even we Japanese are surprised.

It’s like, Is this really Japan? 

First of all, you probably don’t need a down jacket or woolen coat. So, it would be a good idea to bring a cotton jacket, a denim jacket, or a functional jacket from an outdoor brand.
Even in winter, the temperature sometimes exceeds 20 degrees Celsius, so I’ve heard that some people spend their days in T-shirts and shorts. (^^:)


So, let me know what you think about this. I appreciate you taking the time out to read this blog.

Arigatou-gozaimasu.  (^^)v







コメント一覧 (1件)

  • I have to agree, I cannot live without HeatTech in winter time!
    Inner, jeans, atsupants…and they last forever, too.